Research and Development wants help to determine new product ideas and pricing using existing product line as a benchmark.
The following product gaps have been identified in the existing product line:
Aluminum Over Mountain
Aluminum Triathalon
A pricing model has been developed to predict the price of the new bike models based on the existing bikes to ensure that the new bike models are priced based on the price of existing bike models.
Price predicition for two new models:
Trigger, Over Mountain with Aluminum Frame: $2,231
Slice, Triathalon with Aluminum Frame: $2,438
TODO: INSERT BIKE LIST
The visualization segments the full bicycle product line by category and frame material. This exposes two product gaps:
New Aluminum line of bikes in the Over Mountain Category
New Aluminum line of bikes in the Triathalon
New product prediction for 2 new models:
Trigger, Over Mountain with Aluminum Frame: $2,231
Slice, Triathalon with Aluminum Frame: $2,438